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Steve UlrichOwner,
Ulrich Group
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Stephen
(Steve) Michael Ulrich is owner of the Ulrich Group, a television
program production company located in Louisville, Kentucky. |
Steve
directs the USAR ProCup racing series for HallBrook Productions,
Atlanta. The USAR ProCup series TV show airs on the Speed Network.
Steve also directs for WHAS-11 the University of Louisville football and
basketball games.
He has won two Sports Emmy for his work on the Olympics and Formula One
auto racing. (An Emmy is
presented for excellence in broadcast and is considered to be the TV
equivalent of the Oscars.)
Born on October 26, 1951, Steve grew up in south Louisville’s Pleasure
Ridge Park with two sisters and two brothers.
His father Thomas worked in a factory that manufactured
furniture. He also worked part time as a gas station attendant to allow
his wife Bertha and the kids’ mom to be at home with them.
At the age of 15, he became a professional musician playing saxophone
and percussions for area Rock groups.
Steve played in the Rock group Soul Inc, which had obtained
national success with several songs including “I
Belong to Nobody”.
In 1966, the family moved to the eastern section of Louisville. Steve
graduated from Eastern High School in 1970 and then attended Elkins
Institute in Nashville and graduated with his First Class Federal
Communications License.
He
entered the world of broadcasting as a radio disc jockey and station
combo operated at WPMH Portsmouth, VA.
A year after joining the staff at WPMH, he joined the staff at
WHAS-TV 11 Louisville as a broadcast engineer.
In
1980, Steve left WHAS-TV 11
to become Vice President of Engineering for Creative Video Production (CVP).
CVP established new standards in sports broadcasting by creating
Auto Racing sports packaging and coverage for ESPN;
Sports marketing, packaging and coverage for Notre Dame
University and its sports programs; assisting NBC in their televising of
the Royal Wedding in London, England to name a few.
CVP
broke new ground in supplying TV production personnel in the
broadcasting of sporting and Entertainment events too.
In
1983, Steve along with a partner began Crews Unlimited. A Crestwood,
Kentucky based company that supplied TV production personnel for the
production for broadcast of sporting and entertainment events worldwide.
Clients included: ABC, CBS, NBC, HBO, ESPN, USA Network, MTV, Creative
Sports, and many others.
In 1989, Steve sold Crews Unlimited and began the Ulrich Group spending
the next 3 years producing and directing Formula One auto racing from
around the world for ESPN. During
this same period, he was Senior Vice President for WKPC-TV 15 in
Louisville. His work and leadership saw an increase in revenue for the
TV station by two million dollars per year.
In
1994, Steve along with several other business partners broke new ground
with VAST Solutions, a distance learning network that trained heating
and air-conditioning technicians and appliance repair technicians. One
of his business partners in this venture is now Lt. Governor of
Kentucky.
In
1998, he decided to turn his attention to growing the Ulrich Group. The
Ulrich Group today has complete video and audio capabilities and
continues to be an innovator in sports and entertainment.
Steve
is very active in his faith and service to God.
Since
2000 he has been a member of the Southern Gospel Group GloryBound. He is
a member of Summit Heights United Methodist church and is a Lay Speaker
for the Methodist conference. He is Vice President of the Fern Creek
Highview United Ministries and serves in supporting roles for the Emmaus
Community and the Residents Encounter Christ ministries.
In
2002, after the death of his son Nathan, he and his wife Jan founded the
Nathan Alan Eisert Foundation. The
mission of the foundation is to support Suicide awareness and prevention
efforts.
In
2002 he joined the Kentucky Suicide Prevention Planning (KSPG) group.
His goal then and continues to be is to prevent another parent from
joining the fraternity he became a member of the night of June 8, 2002
when his son died in his dorm room by a gun shot.
Steve
is very proud to be a QPR Trainer.
He has met the requirements that KSPG established when KSPG
agreed to pay for his QPR training. He promotes QPR training with three
web sites he established and maintains: www.QPRSavesLives.com,
www.NAEF.org, and www.KYSPG.com
He
recently asked the leadership of the Lincoln Heritage Council of the Boy
Scouts of America to consider training all 30,000 scouts in their
district in QPR. They have
agreed to allow a QPR presentation be presented to the 600 scouting
leaders in January at their annual Leadership University meeting.
In
an upcoming meeting of department heads for the Louisville Metro
government, they will each be asked to consider having everyone in each
of their departments to be trained in QPR.
He
is working with two other KSPG members to establish the first SOS group
for 15 to 34 year olds in Kentucky.
Steve
is married to Jan Ulrich who is the Youth Suicide Prevention Marketing
Specialist for the Kentucky Department of Health.
They
are a blended family and together they have 6 kids and 4 grandkids.
Each day Steve thanks God for the wonderful Angel God placed in
his life when he brought Jan and he together.
They live at 10515 Leven Blvd., Louisville and Steve can be reach
via cell phone at 502.387.0420
